Floating Factory

Positioning statement For women who need an easier and quicker way to choose what clothes to wear the DressUp is a new device that connects to the internet and your smartphone and you can hang in the wall that offers immediate weather information and recommendations of what clothes to wear according to that and the different combinations of colors. Unlike  stylist or other apps, our product   gives immediate advices without having to talk to anyone or pick up the phone. For  families  who  need a quicker and relatable way to choose what clothes to wear  the  DressUp  is a  new device that connects to the internet and your smartphone and you can hang in the wall  that  offers immediate weather information and recommendations of what clothes to wear for you them and their children according to that and the different combinations of colors.  Unlike  stylist or other apps,  our product   gives immediate advices...

Questions for our interviews How do you choose what clothes you are going to wear How long do you spend choosing your outfit? Do you find it annoying to choose them? When do you look  up what wheater is it  going to be? Where do you dress up? When do you dress up? How do you look up the weather? Do you mind the opinion of others about your style of clothes? Do you find it hard to combine your clothes? Are you more attracted by the color of the clothes or by its form? Have you ever had someone choosing the clothes for you? Have you ever felt like other people dress better than you? Do you follow trends? Would you let yourself  be advised in the matter of dressing? Do you enjoy to choose the clothes and your looks? Would you buy other kinds of clothes if you knew how to combine them better?

Workshop with business students Pictures     Conclusions from workshop People agree that our product would be useful and they imagined thay could use it on a daily basis. They also saw potential in our product if this were to be able to connect to any social media and be able to share outfit or reccomend tips for their friends. They felt that connecting the mirror through their phone to upload their clothes information would not be hard or boring to do and they would do it if it meant the use of the mirror would later be easier. They think the product taking the form of the mirror would be the most effective and innovative way to broadcast the product.

Competitors Indirect: Stylists and Amazon   Stylists: Stylist are people that offer their opinions of what to wear or what clothes to buy, and you can ask them questions about specific or more general doubts about style. There are also online stylist services, that break the need of having to leave your house or invite someone in it. With a stylist you get a more experienced and personal opinion. The main problem would be the price of hiring them. They also offer a different service from ours, they usually give more long-term advices in contrast to our daily recommendations. Pros Personal service More experience Can come into your house and see your clothes, or give advices of what to buy Cons Expensive You pay for each time you request their services You have to invite to your house or go somewhere Require more time Amazon: (not in the market) Not long ago they patented a mirror that dresses you with the clothes you choose. It’s main objective is ...

Interviews Joan, 21 years, student How do you choose what clothes you are going to wear? If I know what weather is going to be (not always) I tend to choose them according to it. Otherwise, by which are the ones i haven't wore for the longest time or the ones that are on top. Do you find it annoying to choose them? Not really, although I do find it annoying if I have to change them when they are not good for the occasion. When do you look  up what wheater is it  going to be? I have an app that warns me if tomorrow is gonna rain, but i don't look anything else besides. Where do you dress up? In my bedroom When do you dress up? Right after waking up How do you look up the weather? My parents do if I go with them, if not I just look it on the internet. Do you mind the opinion of others about your style of clothes? A little, but not too much because I have to put on those clothes as I don't have that many. Do you find it hard to...

Value proposition canvas 1st target: Women Pains and gains Customer jobs The product solves the problem of having to look what weather is going to be before dressing and helps to decide the best combinations of clothes. We're helping the costumer to look better, while improving their self-confidence. Products and services Our product is build around clothes, contemplating what type of clothes they are or the color but not for example the brand. The costumer now uses internet for searching the weather or combinations of colors. Some also use apps or hire stylists to get that service, or just ask sellers or friends. It matters a lot the actual fashion trend, the color and form of the clothes and the brand. Gain creators Our product offers saving time, as the user won't have the need to look up the weather or what clothes to wear today, as the device already gives that choice of clothes. It makes it easier to start the day. It also improves their looking...

Ideas and solutions Problem: People waste too much time thinking on what to wear. 1st idea: online stylists It consists in a webpage where people can get in contact with our stylists via online. Users can get in touch with them from our webpage via chat, audio conference or video conference (each one more expensive), and would pay depending on the time spended. Viability This solution would require a big infrastructure of people working for us 24/7, which is impossible for us given the resources we have. 2nd idea: mobile application It's an app where the user inserts all his clothes and the application tells him what combinates the better. The app can also categorize by type of cloth, color or if it's warm or not. Sponsors could give us money to make their brands appear as clothes recommended to buy. Viability This is a good solution in terms of viability, but would depend on the user's mobile phone, and the user may not be willing to use it when he/s...