Positioning Statement

Positioning statement

For women who need an easier and quicker way to choose what clothes to wear the DressUp is a new device that connects to the internet and your smartphone and you can hang in the wall that offers immediate weather information and recommendations of what clothes to wear according to that and the different combinations of colors. Unlike stylist or other apps, our product  gives immediate advices without having to talk to anyone or pick up the phone.


For families who need a quicker and relatable way to choose what clothes to wear the DressUp is a new device that connects to the internet and your smartphone and you can hang in the wall that offers immediate weather information and recommendations of what clothes to wear for you them and their children according to that and the different combinations of colors. Unlike stylist or other apps, our product  gives immediate advices without having to talk to anyone or pick up the phone.


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