Value proposition canvas
Value proposition canvas
1st target: Women
Pains and gains
Customer jobs
The product solves the problem of having to look what weather is going to be before dressing and helps to decide the best combinations of clothes.
We're helping the costumer to look better, while improving their self-confidence.
Products and services
Our product is build around clothes, contemplating what type of clothes they are or the color but not for example the brand.
The costumer now uses internet for searching the weather or combinations of colors. Some also use apps or hire stylists to get that service, or just ask sellers or friends.
It matters a lot the actual fashion trend, the color and form of the clothes and the brand.
Gain creators
Our product offers saving time, as the user won't have the need to look up the weather or what clothes to wear today, as the device already gives that choice of clothes. It makes it easier to start the day.
It also improves their looking and self-confidence.
It's a good and simple design, with few button and very visual.
Pain relievers
The product reduces the insecurity of wearing clothes that are not fit for the event or that don't match, as well as the concern whether if it will rain or not.
It eliminates mistakes that the user may didn't notice he made, like whearing socks that shouldn't go with certain shoes.
2nd target: Families
Pains and gains
Customer jobs
As kids don't look at the weather and they don't choose their clothes, it's parents who have to do it everything, and the device helps them with that. Parents feel more confident about their kids being well dressed.
For children, it feeds their curiosity about technology.
Products and services
Our product is build around clothes, contemplating what type of clothes they are or the color but not for example the brand.
The costumers are the parents, that are the ones who care about how them and their kids dress. They want good brands for them and for the children, good materials more than good-looking clothes.
Gain creators
The product proportionates relieve for the parents as they don't have to care that much if their children dress good, if they are going to be cold or not. It also saves them time, as at once they know what weather is going to be.
It also gives confidence to children who use it as they feel more independent from their parents, not needing them to choose their clothes.
Pain relievers
The product reduces the insecurity of dressing inadequatly for the weather, it reduces potential concern about your kids getting a cold if they don't have the right clothes.
Makes things easier for the parents, they don't have to be around their kids when they wake up to choose their clothes.
1st target: Women
Pains and gains
Customer jobs
The product solves the problem of having to look what weather is going to be before dressing and helps to decide the best combinations of clothes.
We're helping the costumer to look better, while improving their self-confidence.
Products and services
Our product is build around clothes, contemplating what type of clothes they are or the color but not for example the brand.
The costumer now uses internet for searching the weather or combinations of colors. Some also use apps or hire stylists to get that service, or just ask sellers or friends.
It matters a lot the actual fashion trend, the color and form of the clothes and the brand.
Gain creators
Our product offers saving time, as the user won't have the need to look up the weather or what clothes to wear today, as the device already gives that choice of clothes. It makes it easier to start the day.
It also improves their looking and self-confidence.
It's a good and simple design, with few button and very visual.
Pain relievers
The product reduces the insecurity of wearing clothes that are not fit for the event or that don't match, as well as the concern whether if it will rain or not.
It eliminates mistakes that the user may didn't notice he made, like whearing socks that shouldn't go with certain shoes.
2nd target: Families
Pains and gains
Customer jobs
As kids don't look at the weather and they don't choose their clothes, it's parents who have to do it everything, and the device helps them with that. Parents feel more confident about their kids being well dressed.
For children, it feeds their curiosity about technology.
Products and services
Our product is build around clothes, contemplating what type of clothes they are or the color but not for example the brand.
The costumers are the parents, that are the ones who care about how them and their kids dress. They want good brands for them and for the children, good materials more than good-looking clothes.
Gain creators
The product proportionates relieve for the parents as they don't have to care that much if their children dress good, if they are going to be cold or not. It also saves them time, as at once they know what weather is going to be.
It also gives confidence to children who use it as they feel more independent from their parents, not needing them to choose their clothes.
Pain relievers
The product reduces the insecurity of dressing inadequatly for the weather, it reduces potential concern about your kids getting a cold if they don't have the right clothes.
Makes things easier for the parents, they don't have to be around their kids when they wake up to choose their clothes.
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