Break Even Analysis

After studying the market and the resources we are going to need in order to make of this project an enterprise, we have found that our Break Even Point is of 245 units of DressUp Mirror per year.

This analysis has been made supposing a monthly salary of 750€ per each of the four members of the team. And a market price of 200€ per DressUp Mirror unit.

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Business Model Canvas

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First Model Canvas The following image shows the first Model Canvas that we created for our project.  We quickly decided on our key partners, for we knew which materials we needed to create our DressUp Mirror, since the mirror is an open source project from Raspberry PI. The main issue for this one, that we later wanted to test were the key activities (whether to add more or not) and the customer segments (since we had two very different segments, we needed to see for which would our product work better). Changes to the First Canvas After directing the first few interviews and analysis from different possible competitors we saw that user’s mostly that the product attracted the women more than the parents, so we finally decided our main customer segment to be young women to get better results in the initial release of our product. We can always later expand our product and make a special edition for kids, but that would be later the road, and if it were nec...
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